VUCA: The New Paradigm

Today’s communicators have to be more informative, more engaging and more entertaining than ever before, observed Dr Parimal Chaudhari, Director, Praj Industries.She was speaking as the chief guest at the Induction ’19 programme, held for new students admitted to SCMC, SCMS and SID, at the Symbiosis Viman Nagar campus auditorium. Communication managers now have to keep track of what is happening on new platforms mushrooming across social media, if they want to stay relevant, she said, “Today, bloggers have become more powerful than critics. They tell people which products are good, and which are rubbish,” she said.

Parimal Chaudhari, Director, Praj Industries was the Chief Guest at the Common Induction for Symbiosis Viman Nagar Campus

“In the corporate world, there is now an acronym for this complex situation. It’s called VUCA. It stands for volatile, uncertain, complex and ambiguous,” she informed. To be able to communicate effectively in this scenario, one has to be multi-skilled, multi-dimensional and well informed, she advised. And Symbiosis with its plethora of courses is the perfect place to get prepared, she added. Earlier, speaking on the occasion, SIU Chancellor Dr S B Mujumdar advised the new students to enjoy their new-found freedom, but with a sense of responsibility. “I wouldn’t mind if you missed a few lectures, but don’t miss the gym. Take care of your health. Without good health, you will not be able to enjoy anything,” he said.

Principal Director Dr Vidya Yeravdekar welcomed the new students and wished them well. She expected them to cherish the years of their stay in Symbiosis. In the post-lunch session, the head of the Symbiosis Centre for International Education, Swati Sahasrabudhe, spoke about the opportunities that the University provides Director of Symbiosis Centre for Health Science, Dr Alaka Chandak, informed about the healthcare and medical insurance facilities. This was followed by an interactive session by the Head of the Symbiosis Centre of Emotional Wellbeing, Girija Mahale. Students were also apprised of the rules and regulations to be followed on the campus by the Campus Administrator Col (retd) CV Mohan.  The programme ended with the surprise appearance on-stage of Yen and Euro, the two pet Labradors of the Symbiosis girls’ hostel.


Rhema Hans