Creative Shock is a social business case-solving competition organized by ISM University of Economics and Management, situated in Vilnius, Lithuania. The 2018 edition saw students from 101 countries taking part in the event.
I participated in this competition with two engineering students from IIT Guwahati and NIT Bangalore.
For the preliminary round of Creative Shock, we brainstormed to come up with innovative ideas for the case studies given to us, and then created presentations and a video featuring our solutions.
These included financial sustainability, communication and advertising strategies aimed at increasing social impact and profits for the business.
On clearing the Preliminary round, we were informed that our team had ranked 7th out of the 571 teams from across the globe, and were invited to Lithuania to compete with the top ten teams at the ISM University.
There, we solved two real-time case studies surrounding a company, and were judged by its owner himself, Mr. Tim Van. These four days in Europe were beyond anything I had ever imagined.
We interacted with famous social entrepreneurs who gave us amazing insights about the social business paradigm and shared their stories. It was an experience that filled my team and I with unabashed confidence, one that illustrated that whatever little initiatives we take in life ultimately aid us in unlocking our future potential.