News is the commodity that we all consume daily, but it often happens that we fail to analyze the inner workings of media. The fourth pillar of democracy- Journalism is going through an unprecedented challenge, the COVID-19 pandemic. Dr. Venkatesh Iyer addressed the graduating class of Journalism at Symbiosis Centre for Media and Communication on the response and work of media during the pandemic.
Dr. Iyer is an experienced journalist and the founder of Brainzunlimited. With the insights he gained during his work as a marketing professional for over three decades, he brings a unique perspective to how we study the changes in media during this crisis. For this lecture, Dr. Iyer interviewed six journalists from India and abroad who were able to provide him with real-time knowledge about reporting during the pandemic.
The first lecture on the 28th of September dealt with the Indian media’s response to the new normal. The discussion started by analyzing the reports of multiple newspapers on the same issues. Dr. Iyer pointed out the nuanced approach we have to take while dissecting this subject- for different media organizations from Print, Broadcast, and Digital handled the pandemic differently. The role of the Foreign media during the pandemic was discussed on the 1st of October. Articles from globally renowned institutions like the New York Times, Washington Post, Al Jazeera, CNN, Dawn, etc. had been assigned as reference material beforehand by Dr. Iyer.
The lecture came to an end after an insightful discussion on the role that media played in their respective countries since the outbreak of the COVID-19 virus. Dr. Iyer concluded his lecture by sharing his contact information with the students and inviting them to address him any doubts they may have, while wishing them a bright future ahead.