Day

April 18, 2019
The election season, much like the sweltering summer, is upon us. Some 84.3 million new voters will have to make important decisions in the 2019 Lok Sabha elections. Parties on either side of the political spectrum are vying for the attention of young, first time voters by announcing extensive campaigns. But is that all it...
“We entered college as very different people, and now when we are leaving we are someone else.”, says Rishika Tiwari, a third year Advertising student at SCMC, who is packing to move to Mumbai next month. Her batchmates share her sentiment. If one logs on to the second-hand goods online marketplace Olx today, Viman Nagar...
It’s an easy scene to imagine. You’re walking into your first industry internship and you see faces that have ripened under conditions you’re soon going to experience. Things you never have before. Everyone is a little sceptic about the new intern, and obviously, their view is bound to be coloured with certain pre-conceived notions. As...
Days at work are all fine and dandy, but you know what really grinds your gears when you’re out working in an ad agency? No, it isn’t the long hours, it isn’t the seemingly haphazard scheduling, and it most certainly isn’t working on creatives and copywriting. No, the most annoying part of the job is...